Who’s got the greenest story?
May 22nd
In recent years the wine producers have massively increased their communication about “green” viticultural practises, environmental efforts and social responsibility. This is a quite significant swift from production methods and various results from tastings and competitions that used to be the core of their communication earlier. The change is made following the current consumer trend [...]
Pictures from Bio Bio (Chile)
Apr 9th
I Visited the Bio Bio region in South Chile last spring (October). During the visit I went to see Quitralman Estate that is owned by Concha y Toro family. They have organic vineyards with mostly Pinot Noir and Riesling planted there, some are over 30 years old and lot of new plantations as well. The [...]
Is family tradition worth shouting about?
Mar 3rd
There are plenty of wineries, especially in Europe, that have long operating history and family tradition in core of their communication. I recently had a very interesting discussion about the communication, with a representative of one of the wineries of that kind.
What it proves if you have a long operating history and tradition? At least [...]
Selling sweet wines
Feb 17th
Sweet wines are a mystery. Everybody loves them, is interested in them and after tasting them comments that why don’t we drink these more often. I have participated several times in discussion where people from restaurants complain about the amount of sweet wines they sell. Well, the true problem is already mentioned within that sentence. [...]
Communication about wine & environment
Jan 12th
The environmental communication has exploded in just few years. Not only regarding wine, but for almost all product groups and industries. Environmental concern has suddenly become one of the most important topics to communicate for many companies. I think this is 100% positive. I want to base my daily choices according to their environmental cause. [...]
Non-alcoholic wines
Jan 3rd
Beginning of a year is a season when silly promises are made. People work hard for them, at least for few weeks. In my home country Finland, we have a trend that some people decide to abstain from alcohol for the whole January. It is a tradition and according to the local news, 10% of [...]
